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The Hot Dog Peddler Brings West Coast Flavor To The Midwest

Photos by J. Alan Paul Photography

We here at Fargo Monthly like to think of ourselves as “foodies.” In the general sense of the word, we kind of are, considering we love Fargo food. However, we are missing an element that makes us true foodies. We lack the culinary sensibility to decipher if a coleslaw is made with fennel or cabbage. Nor can we obsess over the complexities of caramelized onions, our palates just cannot handle the workload.

Luckily, our good friend Eric Watson, Executive Chef and owner of Rustica Eatery and Mosaic Foods has those qualities. He can discern the ever-changing, always evolving world of food. So, we took him out into the Fargo dining scene, but a very specific scene. For seven days, we ate at seven different food trucks of varying culinary styles. From pizza to tacos to deli sandwiches, we had Eric try it all. Without further ado, hop in Eric’s food truck and travel with him on his food truck diet.

Day #1: The Hot Dog Peddler

The Hot Dog Peddler food truck

Their Story

Bronson Lende had a revelation after he had lived in Seattle for a number of years. “I tried their famous Seattle dog and I thought Fargo needed something like this,” he said. That was when he came back to his hometown and opened up The Hot Dog Peddler with his wife Erin. While most places focus on the East Coast style hot dog, the Lende’s fell in love with the West Coast angle.

The Hot Dog Peddler menu and food truck

A Seattle dog is one that features cream cheese as the primary condiment compared to ketchup or mustard. At The Hot Dog Peddler, they combine this with jalapeños to create their very popular Cream Cheese Dog. The innovation does not stop there though. Lende has many creative items on his menu outside of the classic hot dog. Some of the fan favorites have become the Mac Dog with macaroni and cheese, bacon and grilled onions as well as the Grilled Cheese Dog, which is a hot dog inside of a grilled cheese sandwich.

Nestled in the plaza of the Alerus building on Broadway, The Hot Dog Peddler has become an extremely popular lunch spot since opening this past St. Patrick’s Day.

Eric Watson takes a bite out of one of the hot dogs at The Hot Dog Peddler

Eric’s Take

“The three dogs they made us were all so good. I was skeptical a bit at first, but I think my favorite was the Cream Cheese Dog. I guess I didn’t know that was a Seattle thing. The way the jalapeño and cream cheese blend together is nice. My favorite part about it is the onions, people need to give onions a chance. They bring out the flavors in so many other things. I love the onions on the dogs.”

The Hot Dog Peddler

51 Broadway North, Fargo

Monday-Friday: 11 a.m. to 2 p.m.

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Written by Nolan P. Schmidt

Nolan is the Editor of Fargo Monthly. Schmidt is also the Editor of Spotlight Media's Bison Illustrated and Future Farmer publications. He is originally from Bismarck, N.D. and is a proud graduate of Minnesota State University Moorhead.

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