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Stylin’ With SCHEELS

Photos By Kayleigh Omang
Models: Alisha Nelson and Jon Walter

When SCHEELS comes to mind, one might envision trips to gather gear for a camping trip or sporting goods or fan gear before the big game. And while the store is a staple in those departments, they also have an extensive apparel offering for all styles, careers and ages.

Meet SCHEELS Line Leaders

SCHEELS Co-Line Leader for Women’s Sportswear, Brenna Bigwood; Co-Line Leader for Women’s Athletic, Natalie Janak; and Line Leader for Women’s Fashion, Carrie Shappell shared with us some stylish trends you can find in-store. When buying for the upcoming seasons, these women have their finger on the pulse of what’s trending nation-wide, and also what is practical and in-style regionally. Unique to the buying fashion process at SCHEELS is that they include store associates in decision making. With 28 stores in 13 states, SCHEELS’ market is wide and this additional input is beneficial to satisfying customer needs.

SCHEELS Line Leaders (from left): Natalie Janak, Brenna Bigwood
and Carrie Shappell.

“We discover brands in a multitude of ways ranging from social media to our sales reps introducing new lines that they have, but the most common way we discover new brands is from our stores. Our stores are direct lines to our customers and let us know what customers in our stores are asking for our brands that our employees are seeing in their markets,” said Brenna Bigwood, Co-Line Leader for Women’s Sportswear. With eyes from Fargo-based corporate alongside on-the-ground sales associates, in-store apparel selections are intentional, on-trend and oh-so-stylish.

Come with us as we show you some on-trend looks 100% comprised of pieces from SCHEELS.



Vuori Long-Sleeve Tee
Buy from here
Alo Yoga Flowy Tank
Buy from here
Alo Yoga Leopard Legging
Buy from here
Patagonia Backpack
Buy from here
Alo Yoga Comfy Hoodie
Buy from here
  1. Vuori Long-Sleeve Tee
  2. Alo Yoga Flowy Tank
  3. Alo Yoga Leopard Legging
  4. Patagonia Backpack
  5. Alo Yoga Comfy Hoodie

Casual Cool

Rockin' Def Leppard Graphic Tee
Buy from here
Eden Ruth Boyfriend Blazer
Buy from here
Levi's 711 Distressed Jeans
Buy from here
  1. Rockin' Def Leppard Graphic Tee
  2. Eden Ruth Boyfriend Blazer
  3. Levi's 711 Distressed Jeans
Hippy Tree Arroyo Hat
Buy from here
Vineyard Vines Short Shorts
Buy from here
Chubbies "Dude Where's Macaw" Shirt
Buy from here
  1. Hippy Tree Arroyo Hat
  2. Vineyard Vines Short Shorts
  3. Chubbies "Dude Where's Macaw" Shirt

The New Professional

Liverpool Boyfriend Blazer
Buy from here
Eden Ruth Lacy Tank
Buy from here
Eden Ruth Classic Ankle Pant
Buy from here
  1. Liverpool Boyfriend Blazer
  2. Eden Ruth Lacy Tank
  3. Eden Ruth Classic Ankle Pant
7Diamonds Button Down
Buy from here
Mission Belt Co. Steel Belt
Buy from here
Cole Haan Rubber-Sole Sneakers
Buy from here
  1. 7Diamonds Button Down
  2. Mission Belt Co. Steel Belt
  3. Cole Haan Rubber-Sole Sneakers

Written by Alexandra Martin

Alexandra Martin is the editor of Fargo Monthly. She hails from Huntsville, Alabama, but graduated from Stephens College in Columbia, Missouri with a degree in Fashion Communications. When she's not in the office, she is busy taking care of her small zoo of pets, cooking up vegetables, or listening to true-crime podcasts.

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