Photos by Hillary Ehlen
Women’s clothing store onyx + pearl is the newest addition to two other downtown sister stores, LOT 2029, another women’s clothing store; and MINT + BASIL, a whimsical home goods and kitchen shop. Although her first two boutiques cover a lot of ground when it comes to brands and styles offered, owner and operator Hope Goldammer felt that there was a middle area that wasn’t fully being served in town. She wanted to come up with a new concept and different theme from her sister stores, because she felt there weren’t many places to shop for people who are in their late ’20s and on, or those looking for more business-appropriate attire.
“I think a lot of times people get into their professional careers and they feel like they don’t have a place to shop, many stores might seem too young or then it’s stores that just have plain old mom jeans,” said Goldammer. “LOT 2029 is geared more toward a younger shopper and fast fashion with some sexier pieces. MINT + BASIL also carries some bath and body lines, but with onyx + pearl being more sophisticated, we felt the need to expand that because it pairs really well with the demographic. I wanted to bring in pieces that were a little more conservative and looser-fit–kind of geared toward a slightly older clientele.”
What will you find?
When you step inside the cozy shop, you’ll be greeted by a variety of quality products amidst an immense amount of detail in the décor and displays, all done DIY-style at the hands of Goldammer with the help of her husband. Between the trendy seating or the unique layout, you’ll easily get lost in the atmosphere they’ve created for customers.
Onyx + pearl carries popular clothing lines such as Free People–which is quite well-known but rather new to the area–Bed Stu shoes, Blank NYC, Moon River and Just One Answer. The store gets trendy clothing pieces from higher-quality brands, but also tends to stick to more classic styles and comfy fabrics. Shoes, denim, accessories and knick-knacks are in abundance, as well as candles, room sprays, soaps and more. With over 10 different bath and body lines in the store, you’re able to find many with natural ingredients and test anything before you buy it.
“I didn’t want to get too expensive so we don’t have a ton of standout brands, but with the ones we do have, the quality is always a little better and there are unique details,” said Goldammer. “For us, it’s bringing in that type of clothing and not so much the price point. We have some nicer denim lines and leather shoe lines that might be more expensive for the quality, but I would say that a majority of items in the store are still under $50 and very much affordable.”
Another special feature of the boutique is its historic location. Goldammer stated that it was important for their third store to remain downtown, especially in the charming SoMa (South of Main) district.
“Being on Eighth Street, I really feel like this area, and the SoMa district in general, is up-and-coming, especially for retail. That’s why we kind of chose to have three of our stores in this area, to create more of a retail destination area and have them all walking distance from each other,” said Goldammer. “We love being next to places such as Nichole’s Fine Pastry, Others, Rando, Violet Vintage and everyone else on the block–these unique one-of-a-kind shops and destinations that really give Eighth Street its charm.”
Although the store just opened at the end of June, Goldammer said she’s excited to see which concepts do well at onyx + pearl. She’s already seen what direction she wants to take clothing reorders in and what styles people are attracted to, which only means that there are many more great things coming to this fashion destination.